Attracting Attention: How to Write Blog Headlines that Make People Want to Know More

There’s no point in writing a blog if nobody reads it. After all, readers are the reason for blogging. A catchy blog title can make all the difference between a blog that is overlooked and one that goes viral. Keywords and good grammar are crucial, but that’s not all you need to know about writing a blog that gets clicked like crazy.


A brief history of blogging


In 1994, the first blogs were little more than online journals. Back then, the pioneer bloggers basically chronicled their personal lives and shared opinions but had no chance of making money with their hobby.


Swarthmore student Justin Hall created the first ‘web blog’ site where he still posts links to his favorite things, notes New York magazine. With a run of more than two decades, it’s easy to see that blogging has become far more than a fad.


Today, there are more than 150 million blogs on the internet, and new ones are added every minute. No longer limited to personal diaries, modern blogs encompass a vast array of topics. Many successful online businesses stay relevant by way of well written, keyword-rich blogs. If you’re not a great writer, there are numerous content creation companies that provide optimized blogs on any topic imaginable.


What a blog is and why you want one


People are inspired to post blogs for a variety of reasons. Blogs offer a global stage upon which practically anyone can express themselves, says Huffington Post. Whether your passion is cooking, philosophy, politics, or pranks, you can show the world who you are by way of an excellent blog. A well-visited blog offers opportunities for networking like never before. Connect with like-minded people, and debate with those who hold differing opinions. The blogosphere is yours if you know how to attract attention.


A great blog gives your voice a wider audience than you might reach through other means. Share your knowledge, be a mentor, or educate yourself via first class web logs. With the right sort of blog, you can make a difference locally and globally. But first, you’ve got to get noticed.


Keywords and other SEO tricks


In a nutshell, keywords are the words and short phrases that internet users type into a search engine when they want to find something. Typically employed to find products, information, and services, keyword searches can also land web surfers on your page.  Keywords help the search engine spiders and bots understand what your blog is about. As a rule, most people click links that are listed at or near the top of a SERP, or ‘search engine results page.’ With the right keyword placement, your blog could conceivably be read by millions.


Keywords belong in blog titles, too. When Google, Bing, Yahoo, Dogpile, and other search engines look for answers, they scan titles as well as content. If your title is carefully constructed to include specific keys, your chances of being found and read increase exponentially. If you’re not entirely sure how the whole keyword process works, don’t worry. Helpful tools such as Google keyword tool can help you craft the cleverest keywords that will have readers clicking your blog in no time flat. For best results, incorporate several relevant keywords and key phrases into your blog content.


One seed word can be used to come up with numerous keywords and “long-tail” keyword phrases. If your content is meant for a local audience, include a city name in at least one long-tail keyword phrase. This will help people who search to find blog news close to home. Titles that are optimized for a specific audience will encourage more traffic from potential readers and customers in that neighborhood explains Forbes magazine.


How to compose a click-worthy blog title


Now that you understand keywords, you’ll need to find a way to artfully work these magic words into your blog titles. In the bad old days of ‘black hat’ SEO, titles could be comprised of nothing but the keyword to attract the attention of search engines. Today’s search engines are far more sophisticated and know when they’re being ‘spammed’. What you want is a title that expresses the intention of your blog while including at least one search word people might use to find the information you impart.


Web logging is no longer a luxury reserved for people with massive computer skills. Self-publishing is available to anyone with an internet connection and ideas to share.


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