As laptop and desktop computers shrink in demand, the mobile business industry is booming with no signs of slowing down. Any business without a mobile website is losing valuable opportunities to expand the business’s customer base and availability. They also lose the opportunity to grow additional revenue. Five additional benefits lure many companies toward the mobile industry.
Expand your reach from computers and establishments to cell phones, tablets, and PDAs. Like computers, mobile websites cast a wide net to reach users around the world. Mobile devices, however, are accessible for the handheld users who prefer to browse on small devices rather than reach for the bulky computer. The best web development mobile website reaches the at-home-after-a-long-day casual user, the on-the-go user, and everyone in between.
Part of generating more business is the user experience. The user experience is how users easily navigate through the website to find their interests and take action. A simple, uncluttered website with fast loading time between a click and the next page gets the job done. Incorporate a great navigation bar/site map and a search bar and users can zip in and out with ease. Videos and photos shouldn’t slow down a fast-moving website. Resize or convert photos and videos as a smaller file. A good experience on the website creates repeat customers.
A website made for computers won’t adjust to mobile screens properly. The results become choppy or frustrating to navigate with missing photos and slower load times. A mobile website made for mobile devices look better.
Google, Bing, and Yahoo incorporate mobile websites into search engine pages. Some search engines contain a separate mobile search engine page to scroll through. Regardless, mobile websites appear as search engine choices for mobile users to view. Businesses can also use the link and place it on social media websites, blogs, web directories, industry directories, and mobile directories to increase search engine ranking and visibility.
The strategy to get users to view mobile websites is separate from standard websites because most mobile users won’t type in long keywords in the search bar. Aim for shorter keywords in web development and mobile advertising.
This term means the percentage of users leaving the website to return to the previous page. Bounce rate comes from users who cannot find what they’re looking for on your website. Bounce rate also comes from websites taking too long to load up. The short attention spans of many users’ mean they won’t wait longer than five-ten seconds for sites to appear. In both cases, they’ll leave and won’t return. A mobile website made for mobile devices (assuming it loads fast) keeps users browsing your site longer.
A website initially costs money to get it running. Once it goes live, maintaining the website requires less money. Bundled monthly payments for a year or two years save less money A standard mobile website requires fresh information to both the laptop and mobile website. A responsive mobile website cuts down maintenance time. Only update it once and the mobile updates automatically.
If a mobile website is something your business is contemplating, don’t wait. Reap the benefits with minimal hassle. Open your mobile website now.