Use Video to Boost Your Marketing Efforts

In the ever-changing world of marketing, there are few ways to make as big an impact as video. Whether you choose a simple, straightforward, conversational video or a big-budget fancy one with amazing music and imagery, connecting with your customers through the lens of a camera pays off better than any other marketing tactic. Virtually […]


How to Prevent Your Cell Phone from Being Hacked

With more of our online activity being increasingly conducted through mobile devices and smart phones it is important to understand some of the risks that can occur, often without us ever knowing. While it is rare that a computer user would access the internet without password protections, antivirus software and firewalls in place, many of […]


Two Questions to Ask an Expert in SEO

SEO – search engine optimization – is one of the most important tools in terms of making your mark on the online world. If you have a business, it is vital not only that you have a website, but also that you engage in stringent SEO practices so that people actually find it. While most […]


Top Tips for a Web-Based UX Redesign

If you have ever interacted with a website and haven’t been frustrated, then you know you’re dealing with a well-designed UX (user experience/design). A well designed UX allows users to fluidly navigate and interact with all aspects of a site to find information and complete their tasks efficiently. If your web-based UX is clunky or […]


Why You Need an Outsourced Call Center

Entrepreneurs who have started a small business have to oversee almost every aspect of the business in the beginning. However, unless they are trained in finances, they wouldn’t even consider looking after the bookkeeping themselves. The same can be said for customer service. A dedicate team that provides call center services can cover much more […]


Getting on top of the social media game

Everyone knows the importance of social media in generating buzz, preserving customer loyalty, and attracting new customers. Despite this widespread knowledge, the interesting fact is that most business owners do a poor job of managing their social media presence. The problem primarily stems from insufficient investment, and trying to manage the task entirely in-house. If […]