Responsive Web Design- An Inevitable Element of a Successful Website

Before the propagation of smart phones with advance browsing capabilities, the designers have only one challenge to deal with and that is to maintain the same look of the website in different computer browsers. However, in the current scenario, they are facing big issues of developing a website that should be compatible with various devices like desktops, laptops, smart phones and tablets. Indeed, it has become essential for every business to make their website responsive in order to survive in the competitive market.



A responsive website always increases the chances of being accessed by the potential users. As a business owner, you certainly want to develop a website which is attractive, functional and at the same time easy to navigate. You may also don’t want to compromise with the quality or the information you want to present to your users. All such benefits can be achieved if you have a responsive website.

What exactly is a Responsive Web design?

Responsive web design is the process of lay-out and coding a website in such a way that provides an optimal viewing experience to the viewers. This includes easy of reading, minimum of resizing, scrolling and panning right from the computers to the smart phones. When creating a responsive designer, a designer ensures that all the important navigation elements of the website including text, images, screen-layouts and other UI elements can easily re-adjust on a variety of devices. With such design, you can always be sure of that your website will look as good on the tablet screen as it look on the laptop or personal computer screen.

Why is it essential for a website?

Eliminate the additional costs: One of the most obvious benefits of responsive design is savings of time and money. Though the cost of developing such website is high, it fully decimates the need of developing websites compatible for mobile and tablets. This creates a significant impact on the total development and ownership costs since there is no need of maintaining separate versions for the same website.

Improved User Experience: It is the only goal of any website to provide its users a pleasing user experience regardless of the nature of the device, they have been accessing through. A responsive website allows you to maintain the same look of the website across various platforms and the customers also to access the content more effectively.

High Visibility: With a responsive design, a website can get a device-agnostic URL structure which ensures higher marketing visibility. Apart from that, the elimination of different versions also reduces the level of maintenance risks.

What are its Benefits?

  • Accessibility on any device of the customer
  • A consistent website for any screen size
  • Boost the effectiveness of online campaigns
  • Reach to a broader market
  • Offer full control on website’s look and feel
  • Increase brand Recognition
  • Allow the website to stay in tune with the changing technology of handheld devices. 

Closing thoughts:

If you don’t have a responsive design, then your website may not appear clearly on different devices. It may create misalignments and a confusing web-layout which leads to poor user experience. So in order to maintain every element of the website in order, get started with an effective responsive design.

Author’s Bio: The author of this post, Marcus, is a well-established graphics designer and has been working since many years. He always welcomes the new designing techniques and strategies. He also likes to provide information upon various affordable website design Melbourne through his extensive experience.

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