Using QR codes in your offline marketing: What you need to know

Look around today and you will find QR codes in use both online and offline; in fact they are the bridge between the offline and online world for many businesses, and are one of the main technological developments that highlight how far we have come in the digital evolution.

What is a QR code?

It is a two dimensional barcode that can only be read by a camera equipped phone. The phone also needs to have a bar code reading app installed. Using QR codes, companies can bring their offline marketing online. The technology allows companies to engage their customers interactively. In this day and age engagement and brand/consumer interaction are the drivers of business sales and growth. They can therefore become a very useful asset in business.

Why QR codes are important for offline marketing

When a customer scans your QR code with their phone, they can readily gain access to marketing information that would otherwise be presented in a brochure. This makes it a good option if you are looking to promote product information, coupons and special offers, surveys, contest entries, and much more besides. QR codes, printed on your offline marketing materials, give your customers a seamless flow into your online sales world.

With QR codes, you can also get potential customers to like or follow your profile on social media and, get your potential customers to check into foursquare while within your business premises.

QR codes are helpful if you want to educate your customers too, as many would rather see product and company information by just scanning the code instead of reading through a lengthy catalogue, or worse still, having to carry the weighty catalogue home with them. The codes are also a good way to get your customers to partake in competitions, or provide you with their phone number or email address.

QR codes data is easily tracked. This is invaluable, as it allows businesses to see where their campaigns are failing, where they must be improved on, and where they are doing well. Here is more on QR codes for businesses.

Where can you get QR codes?

You can get your QR codes from a variety of sources. Some of the most popular are http://goqr.me and http://www.qurify.com. They are free in many cases. As soon as you have your QR code, the next step is to make sure you work with a reliable printing company, like Print-print.co.uk, to make sure that all your booklets, brochures and other such print material have smartphone readable versions of your QR codes.

For the best results, you need to make sure there is a clear message under the QR code. Customers won’t scan QR codes for the fun of it, so you need to use your copywriting skills to get them motivated. The copy around the QR code, and how it is worded, will go a long way in deciding whether your customer journey from offline to online progresses smoothly or not!

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