Although you might not realize it, the design of your online storefront affects your sales directly. This includes everything from your shopping cart to the landing pages. If you look at it from a shopper’s perspective, it makes sense: every shopper wants a smooth and intuitive shopping experience.
Sometimes, online stores are too artsy and the customer has a hard time figuring out where everything is. In other cases, the storefront has flash animations that slow down the customer’s browser. To make sure that your web store is appealing, perform some A/B testing.
If a customer adds something to the shopping cart, he or she needs to have some peace of mind by ensuring that the item was added. Therefore, during the shopping process, the page that the customer is currently on should list the number of items that are in the shopping cart.
Having visible checkout data eases the transition from shopping to the checkout page. No matter where the shopper ends up, there should be a quick link that leads him back to the checkout page. You should not just have the shopping cart info on the page, it needs to pop to make it easier to find.
To make the cart stand out, use colors that contrast the color scheme of the rest of the page.
Site visitors usually respond differently to varying call to actions. For instance, customers do not respond well to cart buttons that say ‘more details’ or ‘learn more’. Conversely, a button that says ‘buy now’ receives a much more positive response from customers.
Coloring is also important when it comes to design. Ensure that you use colors that go well with your website’s color scheme.
The organization of your product pages is an important aspect – it ensures that the shopper is drawn in by info that is most appealing to them. Have you ever wondered where customer reviews are located on the product page?
Of course, customer reviews are an important part of gaining the shopper’s trust. However, they do not need to be the first thing that a visitor sees. Adding too many things to a given page means a more complicated organization process.
The first thing that a shopper sees should be the product images. The shopper needs to see the exact product that he is paying for. After the image, make sure that you include the product name and description to grab the customer’s attention.
Elements such as links to similar products and reviews should be located at the bottom of the page.
Hidden menus are ineffective and often lead to shopper frustration. You need to clarify your navigation path by steering clear of hidden elements. If you have excessive categories, consider using fly-out menus to prevent your page from appearing too cluttered.
According to Colby Richards, the owner of a web development company, large and beautiful image content is one of the best ways to make your website stand out.
However, you should be careful to avoid getting too artsy with your design and navigational elements. When you make practicality the priority on your web store, you will get more conversions. Consider using breadcrumbs to make it easier for the shopper to trace his way back to previous pages.
All the above tips will come in handy for those who want to increase their online conversion rates. If you are not a web designer, you should consider hiring a web development company. Outsourcing is a good option if you want an objective perspective that will help you appeal to prospective customers.