Any business worth its salt should have a website – whether it be simple or well-designed. The customer needs to know that the business is up-to-date and that he or she can reach the staff of the enterprise in a convenient manner.
This is not to say that the website needs to be expensive or very elaborate – in fact, it could be cheap and relatively simple. However, it needs to be designed well and needs to contain all the information the customer is looking for. Ever wonder what you need to do to create an effective site? It’s not that hard. Here’s what you need to know about web users in order to design a brilliant website.
How do you think?
Start with that, and it will give you a lot of insight on how you can expect customers to behave, or how the majority of people feel about certain features on a website. It pays to visit the websites of your competitors and see how they do it – which features do you like, and where do you think they could do better?
What users look for
Whilst everyone is different, there certainly are some common trends. Here’s what you have to pay most attention to:
User-friendly. The worst thing you can do is fill your site with links or have a menu that seems too complicated – too many headers or too many ‘click’ requirements turn the visitor off. Keep your structure simple and make it as easy for the visitor to navigate as possible.
Keep it clean and simple. Don’t overdo it with splashes of colours and keep the fonts clean and crisp. Most visitors will not read – they will scan, so highlight the essential information and keep the content of your site as clean as possible.
Instant gratification. If the website doesn’t meet the visitor’s requirements, they will have very little patience and move on very quickly. Make sure they can find what they need in an instant. Visitors are intuitive, so make your site ‘intuitive-friendly’.
Clear options. Your options should be clear and simple – with simple clicks to get there.
Make it work. For your users, that it. They want to be in control.
Here’s one last tip – an important one: never, ever test the user’s patience by making them wait for something, or have them fill out a form unless what you are offering them is worth the wait and the effort. People who visit websites are usually intuitive and impatient, and are not willing to twirl their thumbs whilst something is loading or gracefully fill in a form unless they can understand the usefulness of it. Make it as easy as possible for your visitors, and you’re sure they’ll come back, as confirmed by Xist2, experts in Oxford web design.
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